Total Cost of Ownership vs Piece by Piece Setup

What you get

Results, not one more tool.

Software and vendors

Website and hosting, forms, conversational AI care, analytics, search ranking, content, CRM and strategy: €1,490 to €5,170 per month, each one separately.

The people who operate it

Channel care, prospecting and follow up, content and social: three positions, €8,100 to €12,000 per month with employer costs.

Going live

Two to six months piece by piece, and longer for an ERP, whose implementation costs far more: ours comes in 70 to 95 % lower.

One subscription

Configured for your industry, run with artificial intelligence, predictable and deductible.

What it costs

What OMB AES delivers versus what it would cost to assemble piece by piece

A complete commercial operation: website, channels answered, CRM, content and prospecting. Public market references, approximate, monthly.

Piece by piece5 vendors · 5 platforms · 3 positions

€9,600 to €17,200

per month

per month: €1,490 to €5,170 in software and vendors, plus €8,100 to €12,000 in the people who operate them (three positions, from the national minimum wage with employer PRSI to market salaries). Plus €6,500 to €55,000 one-off in design and strategy.

versus

OMB AES1 system · 1 subscription

Up to 80 % savings

against that budget, in a single monthly subscription, configured for your industry and run with artificial intelligence.

The budget that today is split among vendors becomes a complete operation, already running.

Piece by pieceGo live

2 to 6 months

A traditional ERP: 6 to 12 months

Quoting, contracting and integrating every vendor; designing the website; implementing the CRM; writing the strategy; recruiting and training. Every piece with its own calendar.

versus

OMB AESGo live

Days

With artificial intelligence running in days

One discovery session and the operation is configured: website, channels, CRM, strategy and artificial intelligence. The time the pieces take to coordinate is time in which your market is already being served.

Going live with OMB AES costs 70 to 95 % less than implementing an ERP, and it is measured in days, not months.

Full breakdown, line by line

What OMB AES delivers	Market equivalent	Market cost
Premium website: modern, sophisticated design, optimized for every device, with hosting, domains and continuous maintenance	Web agency plus managed hosting	€90 to €400Design of €3,500 to €15,000 one-off, not included
Lead capture integrated into the CRM	Formstack, Typeform Business	€25 to €100
Conversational AI care: reception and qualification on your website	Intercom Fin, Zendesk AI, Tidio AI	€100 to €500Plus a charge per resolution
Visitor behavior analytics	Hotjar, Microsoft Clarity	€30 to €150
Ranking in search engines and in AI engines	Semrush plus a consultant	€630 to €2,130Tool at €130 and consultant from €500 to €2,000
Continuous editorial content, generated and published	Copywriter plus content manager	€600 to €1,800
Commercial management: CRM, conversations and projects, connected to your email and your calendar	HubSpot Starter, Pipedrive, Salesforce Starter	€15 to €90Per seat
The communication strategy of the business, alive and applied in every channel	Independent consultant or brand and strategy agency	€3,000 to €40,000One time, with no maintenance afterwards
People who operate the pieces: channel care, prospecting and follow up, content and social	Three positions, from the national minimum wage with employer PRSI to market salaries	€8,100 to €12,000National minimum wage 2026 (€14.15 an hour) with employer PRSI and auto-enrolment pension ≈ €2,700 per position; at market, €30,000 to €42,000 a year plus employer costs
Artificial intelligence that runs all of the above continuously	No equivalent in the market	—
Approximate monthly total, piece by piece	Five platforms, five vendors and three positions, with no integration	€9,590 to €17,170 Plus €6,500 to €55,000 one-off in design and strategy

Third party public price references, taken from their websites in September 2026, in euro, excluding VAT, and rounded. They are approximate references for the Irish market and vary over time and with the scale of the business; they are there to size the order of magnitude, not as a quote. The savings range compares a complete commercial operation (website, channels answered, CRM and prospecting) assembled piece by piece, including the people who operate it (three positions, from the national minimum wage with employer PRSI to market salaries), against the OMB AES subscription that covers it and runs it. The products and brands mentioned belong to their respective owners; they are cited solely as a market reference to inform the reader, with no relationship, association or judgement about their quality. OMB AES plans and their current prices are at Plans.

How it runs

We take it on. Here is how.

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01One session

How it is calculated

Third party public prices as of September 2026, market pay and the 2026 national minimum wage with employer PRSI: approximate references for the Irish market, in euro and rounded.

02In days

What it compares

A complete commercial operation assembled piece by piece against the OMB AES subscription that covers it and runs it.

03Every week

What it does not include

Ad spend, which is always yours, and larger scale plans, which are quoted case by case.

For leadership

What changes, in three numbers.

Tony Beckmann · Monthly savings

Up to 80 %

In monthly savings against the sum of licenses, vendors and positions that hold up your commercial operation today, with the people on the team already included.

Mike Silva · Go live

70 to 95 %

Below an ERP in go live cost: it is configured with your criteria in days and there is no implementation project to pay for before you can operate.

Romina Abreu · One invoice

1 subscription

Instead of five platforms, five vendors and three positions: one invoice a month, one party accountable and one single truth for your leadership.

Questions from leadership

What usually comes up before deciding.

Where do the figures come from?

From third party public prices, market pay and the current national minimum wage with employer PRSI, as of September 2026: approximate references for the Irish market, in euro and rounded. They are there to size the order of magnitude, they are not a quote.

Does the saving apply to any business?

The range is wide on purpose: a smaller company assembles fewer pieces; a larger one pays more for each. In both cases what changes the equation is the operation included.

Where do I see the plan prices?

On the plans page. Here we compare the cost of the complete operation, not the cost of one particular plan.

Combinations that add up

With Total cost of ownership, this goes further.

No piece works alone. Three combinations that add up with what you just read, and why.

B.I. reportsThe cost is compared against results measured every week, not against promises. Invoicing and collectionsOne of the heaviest budget lines in the total cost: included in the subscription. Google servicesThe ad spend is run from the system; one position less in the comparison.

Dozens of use cases, one single operation: hybrid when your team wants to decide, autonomous when it does not need to.

You choose how much the system runs and how much your people run, case by case. It all runs to the same standard and leaves the same record.

See all use cases → · See Why OMB AES →

Total cost of ownershipMonthly cost and go live versus integrating it piece by piece.

Results, not one more tool.

Software and vendors

The people who operate it

Going live

One subscription

What OMB AES delivers versus what it would cost to assemble piece by piece

We take it on. Here is how.

How it is calculated

What it compares

What it does not include

What changes, in three numbers.

Up to 80 %

70 to 95 %

1 subscription

What usually comes up before deciding.

Where do the figures come from?

Does the saving apply to any business?

Where do I see the plan prices?

With Total cost of ownership, this goes further.

Your business deserves to run
at peak performance.

Total cost of ownershipMonthly cost and go live versus integrating it piece by piece.

Results, not one more tool.

Software and vendors

The people who operate it

Going live

One subscription

What OMB AES delivers versus what it would cost to assemble piece by piece

We take it on. Here is how.

How it is calculated

What it compares

What it does not include

What changes, in three numbers.

Up to 80 %

70 to 95 %

1 subscription

What usually comes up before deciding.

Where do the figures come from?

Does the saving apply to any business?

Where do I see the plan prices?

With Total cost of ownership, this goes further.

Your business deserves to runat peak performance.

Your business deserves to run
at peak performance.