The lead-capture surface of your platform
Webforms is what visitors fill in. The build experience is drag-and-drop, the embed is one script tag, the result is a CRM lead with full attribution — UTM parameters, source page, referrer, session ID — all captured automatically.
What it does
- Fields: text, email, phone, dropdown, multi-select, file upload, hidden, signature.
- Conditional logic ("if company size > 50, show enterprise field").
- Multi-step forms with mid-form save (partial submissions still create a lead).
- Themes inheriting your site's brand or overriding per form.
- Honeypot and timing-based bot detection on by default.
- Spam filtering before lead creation.
- Routing rules to assign leads to owner / team / round-robin.
Three embed modes
- Inline snippet — best look-and-feel, inherits page styling.
- iframe — quickest, total style isolation.
- Direct link — for bios and ads where you don't have a site.
Attribution that doesn't leak
UTMs flow through every form into the CRM record, into the deal, into the analytics dashboard. When the deal closes, your Marketing Analytics shows revenue attributed to the originating campaign — closed-loop ROAS, without separate tools.
Connects natively to
CMS, CRM, Automations, Marketing Analytics.
Next step
Talk to sales. Show us your current "Talk to sales" form — we'll show you a version with 30% better completion in the call.