Having the key concepts of the business clear and turning them into strategy and communication is, in the market, a consulting project; applying it in a coordinated way across every channel is, after that, the work of several people. My Genome delivers the first as part of the system and solves the second with artificial intelligence: your communication strategy, alive and applied by every piece, every day.
Positioning, value proposition, arguments, objections, tone, ideal client profile and exclusions, built together with your leadership.
Website, forms, web chat, campaigns, blog, social, prospecting and follow up all consume the same genome. A single standard across every channel.
When your strategy changes, it changes everywhere at once. Nobody has to notify five vendors.
The genome belongs to your business; it starts from what your leadership knows and is refined with what the market answers back.
One working session and a couple of documents: your deck, your value proposition, who you sell to and who you do not.
My Genome turns it into a structured communication strategy and validates it with you.
Every piece of the system applies it; every report tells you what is working and what is worth refining.
| Software | Vendors and positions | Market cost SGD |
|---|---|---|
| Strategy documents nobody ever opens again | Strategy consultant ($10,000 to $50,000 per project), communication agency ($30,000 to $150,000) and a retainer to keep it current | Included in the system |
Public market references for the United States as of September 2026, approximate, in US dollars and rounded; they are there to size the order of magnitude, not as a quote.
No. We start from what already exists: a deck, a discovery conversation, what your leadership knows. My Genome gives it structure.
Yes, whenever you want. The change applies across every piece that consumes it.
It includes one and goes beyond it: besides tone and identity, it defines arguments, objections, ideal client profile and exclusions, and it gets executed, not just documented.
No piece works alone. Three combinations that add up with what you just read, and why.
Dozens of use cases, one single operation: hybrid when your team wants to decide, autonomous when it does not need to.
You choose how much the system runs and how much your people run, case by case. It all runs to the same standard and leaves the same record.
Book a demo: we look at your operation with your team and leave with a go-live plan.
Live in days · Zero consultants · One system