Slow B2B payments are usually self-inflicted. Five practices that compound to dramatic DSO improvements.
1. Invoice the moment the work is acceptable, not on month-end
Waiting until the 30th to send is a half-month of free credit you're extending. Issue the moment the milestone is signed off, even if it's the 3rd.
2. Net 7 by default for SMB; Net 30 only for enterprise
"Net 30" became default by accident. Your SMB clients can pay in 7 days; offering 30 just means they'll wait 30. Enterprise procurement processes legitimately need 30+; everyone else gets 7.
3. Include a single, obvious "Pay now" link
The invoice PDF and email include a "Pay this invoice" button that routes the client through a hosted payment page (card, bank transfer, OXXO for MX). One click — not five steps of "find our IBAN somewhere."
4. Issue your reminders as the customer's automated assistant
An AI-personalized reminder ("Hi Maria, I noticed invoice 1042 from last month is still open; would you like me to send the payment link again?") gets paid faster than a generic dunning template. OMB Cloud Collections handles this automatically.
5. Build in 15-day early-pay discounts when margin allows
"2% if paid within 15 days, otherwise net 30" trains your best clients to pay early without you having to chase them. The 2% you give up is cheaper than 30 days of credit.