Six numbers, watched weekly, beat any 40-widget dashboard.
- Lead volume. Total leads this week vs trailing 4-week average.
- Lead-to-meeting rate. Quality signal — if leads go up but rate drops, you're bringing in worse leads.
- Meeting-to-deal rate. Sales-execution signal. Bottom-quarter reps move this needle most.
- Deal size (median). Use median, not average — averages are skewed by outliers.
- Cycle time. Days from lead to closed deal. A growing cycle is the leading indicator of revenue trouble.
- Customer acquisition cost. Spend ÷ deals, by source. The number that decides where the next dollar goes.
Track these six on one screen. Skip the rest until one of these six raises a question only a sub-metric can answer.