The challenge
A commercial real-estate brokerage in Guadalajara was getting plenty of inbound leads but few that were worth a broker's time. The static "Contact us" form on their website attracted tire-kickers asking about residential listings the firm did not handle. Brokers ignored most inbound, focusing on referrals.
The solution
The brokerage swapped the static form for OMB Cloud Webforms with conditional logic and inline scoring. The first three questions reveal whether the visitor is looking for commercial space (the firm's focus), their target square meters, and their decision timeline. An AI agent qualifies further via chat, books a discovery meeting via the AI scheduler if the lead clears the bar, and routes only qualified opportunities into the broker pipeline.
The results
- Qualified leads up 3× in 60 days — same traffic, much better filtering
- Broker time spent on unqualified outreach down 78%
- Average commission per closed deal up 15% — better-qualified leads were also better-budgeted
- The broker pipeline now sustains 4× quota coverage versus 1.6× before
—Director of Sales, commercial real-estate brokerage (Guadalajara)