How it works

My GenomeYour communication strategy, alive and applied in every channel.

Every business has a strategy; almost none has it alive. It gets written once, in a deck or in a consulting document, and after that every vendor and every person interprets it their own way. My Genome turns it into the criteria that govern the entire system: what your website says, how your web chat answers, who it prospects, what it publishes and how it follows up.

Book an executive session See My Genome in Why AES
What you get

Results, not one more tool.

A structured strategy

Positioning, value proposition, arguments, objections, tone, ideal client profile and exclusions, built together with your leadership.

A single standard across every channel

Website, forms, web chat, campaigns, blog, social, prospecting and follow up all consume the same genome.

Alive

You change the strategy once and it changes across the whole system at once. Nobody has to notify five vendors.

Yours and verifiable

The genome belongs to your business, it is readable inside the system and every report shows you how it is performing.

How it runs

We take it on. Here is how.

01One session

Discovery

One working session and a couple of documents: your deck, your value proposition, who you sell to and who you do not.

02In days

Build

My Genome turns it into a structured communication strategy and validates it with you.

03Every week

Continuous execution

Every piece of the system applies it; every report tells you what is working and what is worth refining.

For leadership

What changes, in three numbers.

Anna Laurent · Strategy

Included

What the market charges for as a strategy consulting project plus a payroll to keep it alive is, here, part of the system: it is defined once and the whole team executes it.

Sofía Herrera · Customer care

One standard

The way you sell and the way you serve is the same on web chat, on WhatsApp, by email and by phone, at any hour, and every conversation is recorded.

Romina Abreu · Strategy change

Alive

You change an argument, an exclusion or a tone in My Genome and it applies across every channel at once, with no one to retrain and nothing to rewrite.

Questions from leadership

What usually comes up before deciding.

Do I need to have the strategy written down?

No. We start from what already exists: a deck, a discovery conversation, what your leadership knows. My Genome gives it structure.

Is this the same as a brand manual?

It includes one and goes beyond it: besides tone and identity, it defines arguments, objections, ideal client profile and exclusions, and it gets executed, not just documented.

What happens when I change strategy?

You change it in My Genome and every piece applies it from that moment on. That is the reason it exists.

Combinations that add up

With My Genome, this goes further.

No piece works alone. Three combinations that add up with what you just read, and why.

Conversational AI careThe criteria in My Genome are what answers the web chat and WhatsApp, around the clock. LinkedInYour arguments and your exclusions, applied in every conversation with a decision maker on LinkedIn. Autonomous blogContent with your value proposition and your key messages, not those of a generic model.

Dozens of use cases, one single operation: hybrid when your team wants to decide, autonomous when it does not need to.

You choose how much the system runs and how much your people run, case by case. It all runs to the same standard and leaves the same record.

See all use cases →  ·  See Why AES →

Your business deserves to run
at peak performance.

Schedule a discovery session with your Account Director. Proposal in 24 hours.

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