What is an Agentic Enterprise System (AES)?

An AES is a business operating system where artificial intelligence agents can execute real actions across all business modules — not just answer questions. OMB Cloud AES includes AI voice agents managing sales, collections, invoicing, marketing and customer success autonomously, coordinated and available 24/7.

How long does OMB Cloud AES implementation take?

Zero days of implementation. OMB Cloud AES is opinionated software — it arrives pre-configured with industry best practices for B2B qualification (MEDDIC), social selling, sales maturity scoring and the full customer lifecycle. Your company can operate from the first login without consultants, without configuration and without a learning curve.

What sales methodologies does OMB Cloud AES include?

OMB Cloud AES integrates four enterprise-grade sales frameworks: a social-selling scoring engine for digital prospecting, MEDDIC for B2B qualification, a sales maturity scoring model to evaluate and scale commercial discipline, and a customer-lifecycle bowtie to maximize acquisition, retention and account expansion.

Does OMB Cloud AES replace HubSpot or Salesforce?

OMB Cloud AES goes beyond HubSpot or Salesforce. In addition to CRM, it includes fiscal invoicing, automated collections, AI social media, landing pages, contracts with digital signature, and AI voice agents that execute real actions across all modules. If voice quota maxes out, calls seamlessly continue in WhatsApp with the same agent — a unique capability in the market. No implementation or consultants needed. All in one system, live from day one.

In which countries is OMB Cloud AES available?

OMB Cloud AES is available worldwide with support in English, Spanish, Portuguese and French. It has a presence in Miami, Mexico City, Barcelona and Sydney, and serves companies in the United States, Mexico, Spain, Brazil, Argentina, Colombia, France and Australia, among other markets.

Why it is different

Versus a CRM or an ERPOne component versus the whole operation; the generation that follows the ERP.

Comparing OMB AES with a CRM is comparing an engine with a moving vehicle: the CRM is one component and OMB AES is the whole operation that feeds it. Against an ERP the relationship is generational: the ERP was born to record what already happened; OMB AES records and, on top of that, it operates what is about to happen, and it takes the place of the ERP module by module, at your pace.

Book an executive session See the comparison framework in Why AES

What it covers

Every front, run to the same standard.

Versus a CRM

A CRM depends on someone keying data in. Here the system feeds every record, moves the opportunities forward and sustains the follow up. It replaces three budget lines at once: the software stack, the vendors and the positions that today are contracted separately.

Versus an ERP

The ERP records transactions, inventory and accounting; it was conceived for an era in which operating was a job for people. OMB AES attracts, converses, prospects, quotes, collects and invoices, and going live is measured in days and costs at least 70 % less.

The transition

OMB AES coexists with your ERP for as long as you need it and takes its place module by module: invoicing, collections and accounting already live in the system, and the rest follows the same criteria.

What you get

Results, not one more tool.

The whole operation

Website, channels answered, prospecting, CRM, proposals, contracts, invoicing, collections, reports and content, in a single system.

Run, not just installed

What demands consistency runs in the system; traditional software waits for someone to use it.

Governed by your strategy

My Genome sets the criteria in every piece. A CRM or an ERP has no strategy.

In days, not months

Configured for your industry and running in days; a traditional implementation is measured in months.

How it runs

We take it on. Here is how.

123

01One session

It replaces

Licenses, retainers and operating positions that today are paid separately.

02In days

It coexists

With your ERP and with the tools you decide to keep, for as long as you need them.

03Every week

It absorbs

Module by module, at your pace, with the operation always running.

For leadership

What changes, in three numbers.

Romina Abreu · Budget lines

3 budget lines

Software, vendors and positions, the three budget lines any CRM or ERP adds up today, are replaced by a single subscription with the people included.

Roger Vega · Systems

The next generation

An ERP records what happened; this system also operates: it answers, prospects, quotes, collects and follows up. It is the generation that follows systems of record.

Anna Laurent · Transition

At your pace

The transition never stops the operation: you can start with one module, coexist with what you already use and migrate when your team is ready, not when a project says so.

Questions from leadership

What usually comes up before deciding.

Do I have to drop my ERP?

Not at the start. OMB AES coexists with it and takes its place module by module when you decide.

Can I keep my CRM?

You can, but you would lose the main thing: the system feeding it. Most clients migrate their data and operate from here.

What if my industry has very particular processes?

The system is configured by industry (stages, catalogs, rules) and My Genome captures what is particular to your business.

Combinations that add up

With Versus a CRM or an ERP, this goes further.

No piece works alone. Three combinations that add up with what you just read, and why.

CRM and follow upThe CRM that also feeds and moves itself: the difference from a CRM that only records. Invoicing and collectionsWhat an ERP records, here also gets collected with follow up. B.I. reportsThe reading for leadership that an ERP never gives: what changed, why and what is worth doing.

Dozens of use cases, one single operation: hybrid when your team wants to decide, autonomous when it does not need to.

You choose how much the system runs and how much your people run, case by case. It all runs to the same standard and leaves the same record.