Naming and structuring catalog items

Five rules that scale.

1. Customer-facing names. The name appears on quotes; write it for the buyer, not the rep.
2. Short SKUs. 4-8 characters max. Long SKUs become noise.
3. One item per offering tier. "Brand audit – starter" and "Brand audit – premium" as separate items, not one with a discount note.
4. Archive aggressively. Items you haven't sold in 12 months get archived, not deleted. Cleaner picker.
5. Category trees with max 2 levels. Beyond that, navigation slows down.