Diagnostics are interactive self-assessments your prospects take in 5-10 minutes. They answer a structured set of questions, get a personalized result, and you get a qualified lead with rich context.
Why diagnostics convert
A static "Contact us" form gets cold leads. A diagnostic gets a lead that has spent 8 minutes thinking about their problem in your frame. The conversation that follows is consultative, not introductory.
What you can ship
- Marketing maturity assessment
- Sales-ops health check
- Brand audit scorecard
- Technical readiness scan
- Custom — define your own categories and scoring
First setup
/app/diagnostics→ "New diagnostic".- Define 15-25 questions across 3-5 categories.
- Set scoring weights and result tiers.
- Pick the result-page tone: educational, prescriptive, or aspirational.
- Publish; embed link in your CMS or share directly.