Marketing Analytics is the lens on top of your CMS, Webforms, Webchat, and CRM data. Because everything lives in one platform, attribution actually works.
Core dashboards
- Traffic — sessions, sources, top pages, devices.
- Conversion — visitors → leads → meetings → deals, by source.
- Revenue — closed-won revenue, by source/campaign/medium.
- Cohorts — leads from week X, see what % become customers by week N.
First setup
/app/marketing-analytics→ ensure your CMS sites are connected (auto-detected for sites in your tenant).- Add your UTM conventions in Settings → Attribution. Without this, UTMs land as raw strings and reporting suffers.
- Connect external sources you spend on (Google Ads, LinkedIn Ads). The dashboard pulls cost data to compute ROI.