If our analytics show 1,000 visitors and GA shows 1,180, that's normal. Common causes:
- Bot filtering differs. We filter aggressively (no user-agent variation, no JavaScript, etc.). GA filters less by default.
- Session windows differ. GA times out at 30 min idle; some platforms at 24h. Same visitor, different "session" counts.
- Ad-blockers. GA gets blocked more than first-party platform analytics. We see what GA misses.
- Sampling. GA samples large datasets; we don't. You'll see precision differences on long date ranges.
Which to trust
For your funnel and revenue questions, trust this dashboard — it's connected to the CRM that holds the actual deal data. For traffic-source comparisons across the wider web, GA is fine. Use both for what each does best.