Why schema
Schema.org markup tells search engines what your page is about in structured form. Done right, you earn rich snippets (star ratings, FAQ accordions, breadcrumbs) that lift CTR even without rank changes.
What the CMS handles automatically
- Organization schema on every page (site-wide).
- Article schema on blog-style pages.
- BreadcrumbList from your nav structure.
- Product schema where you mark a page as product.
What you add manually
- FAQPage schema — mark a FAQ block as "Generate FAQ schema". Powers the SERP accordion.
- HowTo schema — for step-by-step pages.
- Review and AggregateRating — when displaying customer reviews.
Validate
SEO → "Page audit" → checks all schema on the page against Google's requirements. Fix errors before publish.