A content brief lives between research and writing. Done well, it doubles the chance a piece ranks.
What the brief contains
- Primary keyword + 5-8 secondary keywords
- Search intent (informational, transactional, navigational)
- Outline pulled from top-3 ranking pages, restructured for originality
- Suggested word count (based on what's ranking)
- Internal links to suggest
- FAQ ideas pulled from "People also ask"
Generate one
SEO → "Briefs" → "New brief" → enter primary keyword. The system pulls SERP data, drafts the brief, you edit. Hand off to your writer or AI agent.
What it doesn't do
It doesn't auto-publish. Final editorial judgment stays human. AI-generated SEO content that nobody read is what tanked the strategy for thousands of sites in 2024-2025.