Inline snippet (recommended)
Adds the form into your page's HTML. Best look and feel — inherits page styling, no iframe friction. Paste the <script> + <div> snippet wherever the form should appear.
iframe
Quickest for non-developers. The form lives in its own document; you embed an <iframe>. Style isolation is total — no CSS conflicts — but the form is locked to its own theme.
Direct link
If you don't have a website yet, link straight to the hosted form URL. Useful for social media bios, email signatures, ads.
Attribution capture
All three modes capture: page URL, referrer, UTM parameters, session ID. The CRM Lead gets all of it as source metadata. No extra setup.
CSP and CORS
If your site has a strict Content Security Policy, allowlist omb.cloud for scripts and frames. The webform won't load otherwise.