- Routes are forever. Once
/pricingis indexed, don't move it. If you must, set a permanent redirect from the Pages panel. - Templates over copy-paste. Build a "Campaign landing" template once; spin variants from it. Theme changes propagate.
- Component reuse, not page reuse. A pricing card on three pages = one component instance, not three copies. Edits land everywhere.
- SEO meta is non-optional. Every public page gets a unique title and description. The CMS warns on duplicates.
- Forms link to a single inbox. Don't scatter form leads across modules — point everything at CRM Leads with a source tag per form.
Structure a CMS site that scales
Conventions that keep a 3-page site and a 60-page site both manageable.