OMB Cloud AES

Configure the result page

The result page is where the lead falls in love or bounces. Earn the call.

Three sections that work

  1. Overall score and tier. A score with a clear label ("Foundational, Developing, Mature, Leading"). Avoid number-only — labels are sticky.
  2. Per-category breakdown. Show where they're strong and where they're weak. This is what makes the result feel personal.
  3. Recommended next step. Tier-specific. Low-tier: "Here's a free 30-min consultation." High-tier: "You're in the top 15%. Let's talk about what's next."

PDF export

Offer the result as a downloadable PDF. It carries your brand into their slack/email when they share, which they often do.

Anti-pattern: scoring everyone low

Tempting to make the result page tell everyone they're failing so they buy. Long-term, this destroys trust. Score honestly; recommend genuinely.

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