how-to

Configure the result page

The result page is where the lead falls in love or bounces. Earn the call.

Three sections that work

  1. Overall score and tier. A score with a clear label ("Foundational, Developing, Mature, Leading"). Avoid number-only — labels are sticky.
  2. Per-category breakdown. Show where they're strong and where they're weak. This is what makes the result feel personal.
  3. Recommended next step. Tier-specific. Low-tier: "Here's a free 30-min consultation." High-tier: "You're in the top 15%. Let's talk about what's next."

PDF export

Offer the result as a downloadable PDF. It carries your brand into their slack/email when they share, which they often do.

Anti-pattern: scoring everyone low

Tempting to make the result page tell everyone they're failing so they buy. Long-term, this destroys trust. Score honestly; recommend genuinely.

Was this article helpful?