It answers, prospects, quotes, collects and invoices with your criteria, every day, with your team in charge. One system instead of scattered platforms, vendors and positions.
We deliver the system, its implementation and its operation: your entire commercial operation in one place.
Every verb is a use case already running in real businesses. Choose which ones run on their own and which ones run with your team in charge.
Web chat, WhatsApp, Messenger and Instagram answered instantly, around the clock, with your criteria and escalation to a person.
See the use case →Decision makers located and validated profile by profile on LinkedIn, contacted from your account with a full record.
See the use case →Every opportunity with its record, its stage and its next step; the system feeds it and moves it.
See the use case →Proposals straight from the conversation and contracts with electronic signature, inside the same platform.
See the use case →Electronic invoicing that meets your country's tax authority requirements and collections with automatic, empathetic follow up.
See the use case →Every week: what changed, why and what is worth doing, with the most advanced AI models.
See the use case →One working session, the system configured for your industry and reports every week. We take it on; your people decide.

We start from what already exists: your deck, your value proposition, your commercial model, who you sell to and who you do not. One working session and a couple of documents.

My Genome turns it into strategy; the system is delivered configured for your industry: stages, catalogs, follow up rules, website, channels and AI assistants with their own identity and voice.

The system runs end to end and your leadership receives B.I. reports every week: the indicators that matter (conversations handled, qualified prospects, meetings booked, proposals issued) with the analysis of the most advanced AI models on what changed and what is worth doing. And if you prefer it, OMB runs the operation alongside you.
Comparing OMB AES with another piece of software is comparing an engine with a moving vehicle. It replaces three budget lines at once, lines that today are contracted, paid and coordinated separately.
CRM, forms, web chat, hosting, SEO, blog, invoicing, electronic signature, campaigns. Each one with its own license, adoption curve and support.
The website agency, the SEO consultant, the copywriter, the integrator, whoever runs the ad spend. Each one with a retainer and a version of the strategy.
Front desk, business development, community management, collections. Payroll, turnover and the knowledge that walks out with every departure.
Artificial intelligence that runs all of the above, governed by your strategy and available without interruption. It is the result of a system designed as a whole.
The ERP was born to record: inventory, accounting, payroll, what has already been sold. OMB AES is the generation that follows that model: it records and, on top of that, it operates. The system attracts, converses, prospects, quotes, collects and invoices, and it takes the place of the ERP at your pace, module by module, with the operation always running.
Recording transactions, controlling inventory and costs, closing the books. A system of record, conceived for an era in which operating was a job for people.
Attracting demand, talking to the market, prospecting, qualifying, quoting, following up and collecting with judgment. Everything that generates revenue, run with artificial intelligence.
Implementations that take months, consultants per module, custom integrations and people keying in what happened outside. With OMB AES going live is measured in days and costs at least 70 % less.
OMB AES coexists with your ERP for as long as you need it and takes its place module by module: invoicing, collections and accounting already live in the system, and the rest follows the same criteria.
We take on what demands consistency: customer care, prospecting, follow up and record keeping run in the system every day. Your team keeps what demands judgment: leading, negotiating and deciding.

Customer care, prospecting and follow up run every day, with or without changes on your team. The knowledge lives in the system.

It arrives configured and running. Training is one working session and the first month performs like the sixth.

A subscription is a predictable, deductible operating expense that covers what today is several positions with their payroll charges and contingencies. It scales with a change of plan.

The system executes a single criterion across every channel, around the clock, and leaves a record of every interaction. Your strategy sounds the same at every point of contact.
| Operational front | Traditional structure | Structure with OMB AES |
|---|---|---|
| Filling a position | Weeks or months of recruiting | Days of configuration |
| Training | Weeks, repeated with every new hire | One discovery session; the system learns everything about your business in minutes |
| Turnover | The knowledge and the client relationship walk out | The knowledge lives in the genome; the relationship, in the CRM |
| Hours | Working hours, vacation and sick leave | Continuous operation, escalating to a person when it matters |
| Growing | Hiring, onboarding and supervising more people | Adjusting the plan |
| Cost | Payroll, social charges, benefits and severance | A monthly subscription, predictable and deductible |
People stay at the center: whoever leads, negotiates and closes. The system carries everything else.
The tax treatment of a software subscription depends on each company's tax regime; confirm it with your advisor.
We start from what already exists: a deck, a discovery conversation, what your leadership knows about the business. My Genome turns it into communication strategy (positioning, arguments, objections, tone, ideal client profile and exclusions) and puts it to work, every day, in every piece that talks to your market.
Here the strategy holds by design: the whole system consumes it, every day. It is the asset that only an integrated system produces, and that is why it is the first thing we put on the table.
Having the key concepts of the business clear and knowing how to turn them into strategy and communication is, in the market, a consulting project. And applying it in a coordinated way across every part of the business is, after that, the work of several people. My Genome delivers the first as part of the system and solves the second with artificial intelligence.
| What My Genome solves | How it is bought today | Market cost MXN |
|---|---|---|
| Diagnosis, positioning and value proposition | Independent consultant or boutique firm, per project | $25,000 to $80,000≈ US$ 1,450 to US$ 4,650 · one time, in a document |
| Established strategy consultancy, per project | $150,000 to $600,000≈ US$ 8,750 to US$ 34,900 · one time | |
| Sales narrative, objections, tone and ideal client profile | Communication freelancer or small agency | $15,000 to $40,000≈ US$ 875 to US$ 2,350 · one time |
| Brand and communication agency | $40,000 to $150,000≈ US$ 2,350 to US$ 8,750 · one time | |
| Keeping it current and bringing it down to every channel | Monthly retainer with a consultant or an agency | $8,000 to $60,000 per month≈ US$ 465 to US$ 3,500 · and even then nobody connects it to the operation |
| Applying it in a coordinated way across website, customer care, prospecting, content and follow up | Several positions, each one interpreting it its own way | Payroll of 3 to 5 peopleWith turnover, training and criteria that drift apart |
| At OMB AES | Included in the system, alive, and applied with a single criterion by the system across every channel | Included |
Approximate references from the Mexican market, September 2026, in Mexican pesos, from the independent consultant to the established consultancy; they are there to size the value, they are not a quote.
We take on the intelligence. We continuously evaluate the available models and assign each function to the one that solves it best in quality, speed and cost. That management is ours: your business receives a finished solution, current and powerful, with licenses, versions and migrations managed by OMB.
Trademarks belong to their respective owners. OMB AES integrates with their services; the mention does not imply sponsorship, association or endorsement.
A complete commercial operation: website, channels answered, CRM, content and prospecting. Public market references, approximate, monthly.
The budget that today is split among vendors becomes a complete operation, already running.
Quoting, contracting and integrating every vendor; designing the website; implementing the CRM; writing the strategy; recruiting and training. Every piece with its own calendar.
One discovery session and the operation is configured: website, channels, CRM, strategy and artificial intelligence. The time the pieces take to coordinate is time in which your market is already being served.
Going live with OMB AES costs 70 to 95 % less than implementing an ERP, and it is measured in days, not months.
| What OMB AES delivers | Market equivalent | Market cost MXN |
|---|---|---|
| Premium website: modern, sophisticated design, optimized for every device, with hosting, domains and continuous maintenance | Web agency plus managed hosting | $1,500 to $4,000Design of 30 to 80 thousand one time, not included |
| Lead capture integrated into the CRM | Formstack, Typeform Business | $1,000 to $4,000 |
| Conversational AI care: reception and qualification on your website | Intercom Fin, Drift, Tidio AI | $1,500 to $6,000Plus a charge per resolution |
| Visitor behavior analytics | Hotjar, Microsoft Clarity | $600 to $1,600 |
| Ranking in search engines and in AI engines | Semrush plus a consultant | $10,500 to $22,500Tool at 2,500 and consultant from 8 to 20 thousand |
| Continuous editorial content, generated and published | Copywriter plus content manager | $6,000 to $15,000 |
| Commercial management: CRM, conversations and projects, connected to your email and your calendar | HubSpot Starter, Pipedrive, Kommo | $1,200 to $3,500Per seat |
| The communication strategy of the business, alive and applied in every channel | Independent consultant or brand and strategy agency | $15,000 to $150,000One time, with no maintenance afterwards |
| People who operate the pieces: channel care, prospecting and follow up, content and social | Three positions, from minimum wage with social charges to market salaries | $39,000 to $100,000Minimum wage 2026 with social charges ≈ 13 thousand per position; at market, 15 to 25 thousand plus charges |
| Artificial intelligence that runs all of the above continuously | No equivalent in the market | — |
| Approximate monthly total, piece by piece | Five platforms, five vendors and three positions, with no integration | $61,300 to $156,600 MXNPlus 45 to 230 thousand one time in design and strategy |
Third party public price references, taken from their websites in September 2026, converted to Mexican pesos and rounded. They are approximate references from the Mexican market and vary over time and with the scale of the business; they are there to size the order of magnitude, not as a quote. The savings range compares a complete commercial operation (website, channels answered, CRM and prospecting) assembled piece by piece, including the people who operate it (three positions, from minimum wage with social charges to market salaries), against the OMB AES subscription that covers it and runs it. The products and brands mentioned belong to their respective owners; they are cited solely as a market reference to inform the reader, with no relationship, association or judgment about their quality. OMB AES plans and their current prices are at Plans.
Software, vendors and positions. Where the market has no equivalent, as with My Genome or with AI driven operation, we say so: what counts is the result they produce.
| Category | Scope | Replaces (software) | Replaces (vendors and positions) | Market cost per month MXN |
|---|---|---|---|---|
| Finance | Electronic invoicing, collections, tax entities, expenses and accounting | Electronic invoicing and accounting systems | External accountant (3 to 8 thousand) and a collections person (12 to 18 thousand on payroll) | $16,000 to $29,000 |
| Conversations | Every channel in a single inbox, handled by AI | Intercom, Tidio, Kommo, Respond.io and the WhatsApp API | A customer care position (8 to 14 thousand) or an external contact center | $9,500 to $20,000 |
| AI driven operation | Care, prospecting, voice and follow up run with artificial intelligence | ElevenLabs, Retell and isolated chatbots | SDR, front desk and assistance (10 to 25 thousand each position) | No equivalent in the market |
| CRM | Board, records, sequences, imports and scheduling connected to your calendar | HubSpot Starter, Pipedrive, Kommo | Implementation consultant (20 to 60 thousand one time) | $1,200 to $3,500 per seat |
| Social Manager | Calendar, publishing and social listening | Hootsuite, Metricool, Buffer, Brand24 | Community manager (8 to 15 thousand) and designer (6 to 12 thousand) | $14,400 to $29,000 |
| Business Profile, reviews and Ads | Birdeye, Podium and an Ads agency | Agency: 15 to 25 % of ad spend or 8 to 20 thousand flat | $10,000 to $28,000 | |
| Meta | Pages, comments, Messenger and Ads | ManyChat and an Ads agency | Community manager and agency | $10,000 to $28,000 |
| Campaigns | Bulk email and WhatsApp, personalized | Mailchimp, Brevo, Doppler | Copywriter | $500 to $3,000 plus sends |
| Web Manager | Website, domains, hosting, SEO, AEO, GEO, heat maps, blog, forms and web chat | Agency, hosting, Semrush, Hotjar, Formstack | SEO consultant and copywriter | $15,000 to $40,000 |
| Social Selling | LinkedIn prospecting with judgment and profile by profile validation | Waalaxy, Dripify, Expandi, Lemlist | An SDR (15 to 25 thousand on payroll) and their LinkedIn license | $16,000 to $27,500 per account |
| B.I. Reports | Analysis and reporting of commercial and operational results by the most advanced AI models, with a briefing to leadership and weekly reports | Power BI, Tableau, Looker Studio | Data analyst (15 to 30 thousand on payroll) | $15,500 to $32,000 |
| Contracts | Drafting, electronic signature and time stamping | DocuSign, Mifiel, Weetrust | Law firm for templates (5 to 15 thousand per template) | $300 to $900 per user |
| Projects and meetings | Management, scheduling on your calendar and meeting minutes | Asana, Monday, Calendly, Zoom, tl;dv | Executive assistant | $400 to $1,100 per user |
| Email and files | Connection with your email and calendar provider; the files of the business in a single place | CRM integrations with Google Workspace or Microsoft 365, plus Dropbox | IT support | $350 to $700 per user |
Figures in Mexican pesos, approximate references from the Mexican market, with public prices and market compensation as of September 2026. They are there to size the order of magnitude; every business pays differently depending on its scale.
OMB AES operates globally, in multiple languages and time zones. Each operation is configured by industry and by market: currency, invoicing, channels and the tone of each country.
Clients in 50 industries and the same system that answers, prospects, sells and collects wherever your business is.
Your commercial operation and the data of your clients live on a platform designed to isolate it, encrypt it and answer for it. What follows is published and documented.
Each business operates inside its own data perimeter, with hardened identity and traceability of every access. Each client sees only what is theirs.
Credentials, keys and documents encrypted in the database; communication always over TLS; encrypted backups with key rotation.
Three privacy levels per module, up to an encrypted vault only your business can open, even against OMB. You decide what the artificial intelligence sees.
Electronic signature with reliable attribution, SHA-256 integrity, a complete chain of events and a cryptographic time stamp.
Direct integration with the Meta platforms, with accredited business identity. Official WhatsApp Business Platform. Electronic invoicing through providers authorized by the tax authority. Payments through processors under the PCI DSS standard.
Availability published continuously, with history. And a responsible disclosure channel for vulnerabilities, with top priority.
Schedule a discovery session with your Account Director. Proposal in 24 hours.
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