marketing · Glossary

Quick definitions for common terms in sales, marketing, billing and AI.

Net Promoter Score — a single question (0-10) that measures customer willingness to recommend your product.

Customer acquisition cost — total sales and marketing spend divided by new customers won.

Lifetime value — the total revenue a customer is expected to generate over their full lifecycle.

A group of customers acquired in the same period, tracked over time to compare retention and behavior.

The process of assigning credit to marketing touchpoints that influenced a conversion.

URL parameters (utm_source, utm_medium, utm_campaign) that tag traffic for analytics.